Peace Anyiam-Osigwe creator of one of the most successful movie awards held on the African continent in this interview opens up on the challenges of the African movie industry and why the African Film Academy decided to set up a film funds.
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What are we expecting in 2011?
2011 seems to be a year of many good things for us. We’ll go to Nairobi on the 12th of February. Actually we’ll leave Nigeria on the 10th. We have a series of events planned. We have a musical thing attached to the nomination night of the AMAAs and then the AMAA nomination event.
We have our theme for next year as Nairobi Rocks for Africa. Nominations will be announced in Nairobi on the 12th of February. Preluding that will be a musical show that is being put together by a couple of people.
We must appreciate that even though there were problems in the banking sector of Nigeria, sponsors still came through to support regardless of threat issue.
In show business, the show must go on regardless of whatever. It challenged us because we couldn’t do thing as timely as we had wanted to. At our secretariat right now, you’ll see work going on because already there’s a process. And that makes things a little easier for us.
The only thing is that we still have challenges with support and sponsorship generally, but with anything that has something to do with cinema across the continent, a lot of companies still don’t see the benefit of supporting their own brand. Unfortunately, sometimes Nollywood practitioners and film makers in Nigeria are not fair to themselves and their colleagues because as you’re trying to do something positive, others are doing something negative which actually ends up affecting the positive thing that we’re supposed to do.
This has not helped our image within corporate Nigeria. It has made corporate Nigeria a bit wary, nobody wants to tarnish their brand.
Could this also be responsible for the slide in the number of movies shot in the country lately?
No, it shouldn’t have.
Read More:http://www.vanguardngr.com/2010/10/anyiam-osigwe-speaaks-on-her-vision-for-african-movie-industry/
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