In recognition of its robust corporate campaign “Today is a Good Day,” Oceanic Bank International Plc has been adjudged as the best financial institution in outdoor advertising by the Outdoor Advertising Association of Nigeria.
The bank won the ”Best Outdoor Advertising” award in celebration of creative excellence at the 2010 edition of the Poster Awards organised by OAAN, a statement from the bank said on Friday.
Oceanic‘s award came in the financial services category. Other categories included, dairy product, food/beverages, non-alcoholic drinks and communication/public services.
The President, OAAN, Mr. Kole Ademulegun, according to the statement, said the awards represented a celebration of creativity, excellence and professionalism in the advertising industry.
Noting that the OAAN had moved from “rewarding just outdoor creatives to a wide spectrum of out-of-home media,” he said it was imperative for practitioners to improve on service delivery and introduce the latest inventions in outdoor into the Nigerian market.
Oceanic Bank‘s “Today is a Good Day” campaign was unanimously adjudged as the best in terms of originality of creative idea, ease of product identification, impactful copy, clear message, appropriate picture illustration, proper use of medium and creative arrangement of design elements.
According to the bank, the campaign is an invitation to the banking public to experience endless possibilities powered by friendly, responsive and innovative services.
The campaign, it said, had been deployed across the nation on billboards, radio, television, newspapers and the Internet.
Source:http://www.punchng.com/Articl.aspx?theartic=Art20101025024440
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